How we develop anti-racist brand strategy

For UK Disability History Month 2024 (14 November–20 December) we are spotlighting the work of our very own Sulaiman R. Khan, Brand By Me’s Disability Justice lead. ‍Sulaiman is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or ‘nice to have’.In his Substack email newsletter Disability Daringly, Sulaiman publishes musings on (re)imagining every socially conscious organisation into a fully anti-ableist brand, all in aid of collective liberation. Earlier this year Sulaiman wrote a piece where goes into detail about the anti-ableist framework that he uses in his work.‍In this post he answers some questions about each of the seven pillars of this framework. 

Read about our brand new anti-racist brand audit report.

This is the full story of our rebrand. Find out how we built our brand identity around our work building systemic change and social justice into brand strategy.