We Build Brands That Drive Social Justice
Our brand and comms experts help organisations embed equity into the heart of their brands.
About Us
We believe brands have a responsibility to the world. It's not enough to do no harm, social justice-driven brands should proactively create positive impact. To do this, they must dismantle the oppression that shows up in their work.The problem is, most comms teams aren’t sure where to start - that’s where we come in!
That means we consistently speak out for social justice and use our lived experiences, professional insights and collective learning to inform the strategies we shape with our clients
What We Stand For
We’re working towards a world where brands drive social justice transformation. Those brands will have anti-racism and anti-oppression at their core. We help them get there.
We Are Actively Anti-Racist
The opposite of racist is not ‘not racist’. It is anti-racist. We embody anti-racism in action and help our clients have the confidence to do the same. We are intersectional, and our work is informed by both our professional expertise and our lived experience.
Intersectional Equity > Generic DEI
Even the most well-intentioned DEI work can derail, distract from or block anti-racism work. Specifically for brands, this means that aiming for greater diversity or talking a good game around DEI will not deliver on those anti-racism promises made in 2020.
No Jargon. No Bullsh*t.
We combine straightforward strategy with practical planning to help you embed your values in your everyday activity. Together we’ll create powerful projects that deliver social justice and drive long-term change. No jargon or complex strategy models.
Meet Our Team
Collette is our MD, lead strategist and ‘the boss’ (as her Nana says). She is hugely passionate (and vocal) about the importance and role of brands in driving social justice, equity and positive impact. With well over 20 years of experience building brands for large organisations, she leads and facilitates our team of experts in putting social justice at the heart of your brand.
Theresa is our Research Lead at Brand by Me, She combines her experience of living abroad, love for languages and background in audience understanding to unearth cultural insights that drive better storytelling. While she is well-versed in face-to-face methods, she has a particular expertise in running online communities, as well as conducting depths, focus groups and workshops, in order to help our clients better understand their audiences and build more equitable solutions.
Ettie helps clients understand the power of equitable, inclusive and anti-oppressive language. A comms whiz with extensive experience designing inclusive guidelines, she teaches clients how to use anti-oppressive communication and create content for people with accessibility requirements.
Sulaiman is our Disability Justice lead. He is an award-winning Disabled activist, strategist, and creative, whose innate sense of solidarity drives an uncompromising focus on equity and intersectionality in our work. He has helped us, and our clients, understand and embed Disability Justice as a fundamental part of any brand instead of a luxury or 'nice to have'.
Leah handles all things admin at Brand by Me. She's a natural multi-tasker who ensures our wheels keep turning behind the scenes. Bringing creativity, lightness and organisational wizardry to our busy team, Leah helps build the crucial client relationships that allow our work to flourish.
Almaz is an award-winning, multi-disciplinary Creative Copywriter and Freelance Journalist creating work with an intersectional focus for brands and outlets such as British Vogue, Campaign, Vice and Wellcome Collection. Much of her work centres marginalised voices, as she committed to taking steps to help dismantle all forms of systemic oppression. Almaz is also a classically trained violinist and has appeared on stage, national television and at music festivals with several collectives.
A former advertising Creative Director turned Branding specialist with over two decades of experience working in the creative industry. Thad is passionate about bringing amazing creatives into the spotlight by helping them realise the full potential of their talent and giving them the tools to be successful so they can do work they love for clients who care.
As our digital marketing lead, Jhannai is the go-to expert for digital strategy and activations. With a strong background in digital-first approaches, she brings valuable experience to the team. Working alongside her is a pleasure, as she consistently crafts impactful and unique social activations that enhance the entire online brand experience.
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Our Story
In 2015, our founder, Collette Philip, launched Brand By Me to assist organisations in developing equitable brand strategies. She believed an anti-racist approach could directly contribute to greater social justice.
An innate change maker, Collette is fuelled by her lived experience as a Black woman and her passion for social justice. In launching Brand By Me, Collette built a collective of brand and communications experts united by a shared commitment to anti-oppression.
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