We create safe and brave spaces

We help people tackle challenging topics without fear or judgment so that teams can develop their collective understanding of how racism and oppression show up in their work (and how to tackle this).

Our founder, Collette, a Black woman with long locks and quirky glasses standing in front of a gold background.
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey
Black Minds Matter UK logo in grey

Collaboration, Co-operation And Co-Creation

Our training always involves a collaborative design approach. We work together to understand your challenges and explore how your organisation learns. Once we've established your goals, you can choose from our signature training workshops, or work together to design bespoke sessions for specific challenges.

Ettie, a white woman with wavy light brown hair, wearing a beige jumper smiles happily with her arms crossed.A mint green swoosh brushstroke for decorationEttie, a white woman and inclusive communications specialist smiling.
Orange speechmarks for testimonials
“You helped us to see the things we can't see. And I think that is immensely valuable. The feedback I've got from colleagues was that it was a revelation to them...you've given them a historical and cultural understanding of some of the issues that we're now trying to tackle that I think was new to them. And that's amazing.”
Ramblers logo in white

Brendan Paddy, Director, Ramblers Scotland

Mint green brushstroke line 3 for decoration
Mint green brushstroke line 2 for decoration

Signature workshops

Our signature training covers many different aspects of anti-racism, equitable brand strategy and inclusive communications. Each two-hour session is offered in-person or remotely, and focuses on a specific theme. Three months after our initial training, we offer a follow-up session to share feedback, consolidate learning, and explore how the training has been acted upon.

Two Black women chatting in an office, we see over the shoulder of one and the other is smiling and looking engaged.
Two Brand By Me consultants, one Black woman with long locks and a white woman with blonde hair, smiling.

Custom workshops

If you have a more specific goal in mind, we can design bespoke training packages based on your organisation’s specific needs. We can tailor any or all of our signature workshops to align with your brand. In collaboration with you, we can create something completely custom to get you closer to your goals.

CASE STUDY
View All

Brand by Young Scot

Summary

Young Scot is Scotland's national youth information charity.Their incredible influence, reaching all young people across Scotland, requires a solid commitment to equity.

They'd already begun work on inclusion but needed support embedding anti-racism into their brand and comms. We worked with them – and the young people they serve – to co-create a set of anti-racist comms principles.

Brand by Young Scot

Summary

Young Scot is Scotland's national youth information charity.Their incredible influence, reaching all young people across Scotland, requires a solid commitment to equity.

They'd already begun work on inclusion but needed support embedding anti-racism into their brand and comms. We worked with them – and the young people they serve – to co-create a set of anti-racist comms principles.

White brushstrokes used as decoration.
Orange speechmarks for testimonials
“I can't rate Brand by Me highly enough. They made what could have been a very difficult process incredibly easy. I'm not saying it's not hard work, but the process has given us a confidence. We would never say we're an antiracist organisation but we're more confident saying we're on our journey, and we know it's a long-term process.”



Reid Aiton, External Relations Director, Young Scot

Mint green brushstroke line 3 for decoration
Mint green brushstroke line 2 for decoration
Founder Collette sitting in an office at a blue table having a discussion with a client.
OUR PROCESS

Audit

Every project starts with a thorough review of your brand’s ecosystem, a review of your channels, your team, your partners and your processes. We’ll also help you listen to and learn from the lived experiences of your audiences.

Audit icon in mint
Collette leading a workshop, standing at the front of the room laughing joyfully in conversation with the audience.
OUR PROCESS

Explore

We work with you to explore and understand your challenges and opportunities. We love to workshop and know that the best ideas come from internal insight, external inspiration, and expert facilitation.

Explore icon in mint
A Black woman in beige jumper with big hoop earrings, pondering over paperwork at a blue table, creating.
OUR PROCESS

Create

We create principles for anti-racist, inclusive and accessible communications to underpin all brand output. For seemingly complex topics, we like to keep our toolkits simple and easy to work with.

Create icon in mint
A British Pakistani man and wheelchair user delivering a workshop at the front of a room, wearing bright patterned clothes.
OUR PROCESS

Embed

Our framework helps you embed anti-racism and anti-oppression into your brand. We help you turn ideas into action, with activities that set up tangible, long-term change.

Embed icon in mint
Collette talking to an audience as part of a workshop, holding Brand By Me cards.
OUR PROCESS

Evaluate

Together, we'll develop clear measures of progress and impact so you can easily identify what's working and what needs to change. Remember, your anti-racism journey won’t be linear. Committing to regular reviews, reflection, and improvement makes sure you stay accountable.

Evaluate icon in mint
Theresa our Research Lead, a Black woman with short curly hair wearing a red blazer, talking about research findings.
OUR PROCESS

Let's Talk

Anti-racism and equity are more than a goal or project. They’re a mindset, a commitment and a lifelong journey towards social justice. If you need help getting started, we’re here.

Let's Talk icon in mint