We put equity at the heart of brand identity.
We create brand strategy that drives social justice. By focusing on equity, anti-oppression and anti-racism, we help you turn your values into real impact.
![Theresa, a Black woman with short hair wearing a red blazer sitting at a desk writing.](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/65e2c59cc1644f760bbf46fe_image%2035.webp)
![Mint green zigzag brushstroke for decoration](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/65e2c670a5908d3aa4d2f234_draw-services-1.webp)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc7ae0f553e80b0f4a662_Untitled%20design%20(11).png)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc67b9d6820883ee55c9f_5.png)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc67b7e1168ddfa0d03c5_1.png)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc67b70b3086870a1e5a8_2.png)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc67bfda2a33b376b2bf0_3.png)
![](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/665cc67b5a6fe9eb1b6d52ec_4.png)
The problem
Traditional diversity and inclusion approaches aren’t working.
Here's the harsh reality: Many brands contribute to unfair practices that support oppressive systems. If this keeps going unchecked, even with lots of DEI policies, there's no way to achieve social justice.
![Brand By Me team members, a British-Pakistani Disabled man & a white woman with brown hair, laughing together.](https://cdn.prod.website-files.com/65dfe6d58a007914ea0c2742/65eb7b279acd0f931e6fe543_services-content.webp)
Is there another way?
When you build anti-racism and anti-oppression – and you need both! - into your brand strategy, it becomes part of what your organisation stands for. By becoming a learning organisation and investing in equity for the long term, you can truly deliver on your mission.
Want to find out how
to begin your brand’s
anti-racist journey?
Every week we share our thoughts on equity and brand strategy straight to your inbox.