About Us

We are a brand agency based in London and Hertfordshire. And we love what we do!

We are a brand consultancy with a difference. 

We combine straight-talking, straightforward strategy with practical planning, so that we help you build a brilliant brand that drives everything you do. As a brand consultancy, we help you identify your purpose and embed this in your everyday activity. Work with us to win customers and clients, create long-term change and appeal to hearts and minds, all by building a powerful brand.

We believe that brands have a responsibility to the world.

It is not enough to do no harm as we carry out our business. We must actively do good and be the best we can be. We all have a responsibility to do business in a way that has a positive impact on those around us, whether they work for us, work with us or come into contact with our product or service. And that’s why we work with ambitious leaders, founders, changemakers and “intrapreneurs” to build brands that drive social change and positive business impact.

We are actively anti-racist.

The opposite of “racist” is not “not-racist”.  It is ANTI-RACIST.

We are actively anti-racist in our work and activity. We consistently and constantly work to tackle racism in all of it’s forms. We speak up and speak out whenever and wherever we can – sharing our lived experiences of racism and and our learning along the way.  And we work with organisations and companies to help them build anti-racism into their brands, too.

We champion inclusion and diversity.

We think organisations benefit from building diverse teams, and creating environments where people can celebrate their uniqueness and be their best selves at work.  That’s why we bring the power of personal brand into workplaces and organisations.

We practice what we preach.

We use our brand framework to drive everything we do.  We celebrate diversity within our team and we LOVE to collaborate and workshop. We always work in partnership because we think it’s really important that we grow and learn together.

We are an award winning brand agency.

We won the 2018 PRECIOUS Awards Creative Business of the Year.  Our Founder Collette won the 2019 WACL Future Leaders award and was Highly Commended in the Independent Consultant category in the 2018 Women in Marketing Awards.