We Build Brands That Drive Social Justice

Our brand and comms experts help organisations embed equity into the heart of their brands.

About Us

We believe brands have a responsibility to the world. It's not enough to do no harm, social justice-driven brands should proactively create positive impact. To do this, they must dismantle the oppression that shows up in their work.The problem is, most comms teams aren’t sure where to start - that’s where we come in!

That means we consistently speak out for social justice and use our lived experiences, professional insights and collective learning to inform the strategies we shape with our clients

What We Stand For

We’re working towards a world where brands drive social justice transformation. Those brands will have anti-racism and anti-oppression at their core. We help them get there.

We Are Actively Anti-Racist

The opposite of racist is not ‘not racist’. It is anti-racist. We embody anti-racism in action and help our clients have the confidence to do the same. We are intersectional, and our work is informed by both our professional expertise and our lived experience.

Intersectional Equity > Generic DEI

Even the most well-intentioned DEI work can derail, distract from or block anti-racism work. Specifically for brands, this means that aiming for greater diversity or talking a good game around DEI will not deliver on those anti-racism promises made in 2020.

No Jargon. No Bullsh*t.

We combine straightforward strategy with practical planning to help you embed your values in your everyday activity. Together we’ll create powerful projects that deliver social justice and drive long-term change. No jargon or complex strategy models.

Meet Our Team

Our Story

In 2015, our founder, Collette Philip, launched Brand By Me to assist organisations in developing equitable brand strategies. She believed an anti-racist approach could directly contribute to greater social justice.

An innate change maker, Collette is fuelled by her lived experience as a Black woman and her passion for social justice. In launching Brand By Me, Collette built a collective of brand and communications experts united by a shared commitment to anti-oppression.

Awards