Consultancy for becoming an anti-racist organisation.

Brand strategy for social change

We help put social justice at the heart of brand strategy and communications.

No ‘one-size fits all’

Every organisation is different, with its own mission, positioning and audience. That's why we don't use a one-size-fits-all approach when creating brand strategy.

We help organisations understand how to live their values and embed equity. This gives your communications teams and leaders the confidence to work towards becoming an anti-racist and anti-oppressive brand.

Whether you need support in achieving your ambitious vision or defining values to promote justice, we're here to help.

Get In Touch

Founder Collette wearing a black dress and smiling

Mint swoosh brushstroke used for texture

Founder Collette standing in front of a mint green swoosh brushstroke for decoration

Mint green brushstroke line 3 for decoration

“Brand by Me are great to work with and Collette is exceptional in her direct approach and her expert relevant knowledge. She really gets to know your organisation, guides you through a process in which your team learns and develops but more importantly your team co-designs and owns the work. I’ve loved working with Brand by Me, as Collette’s energy and commitment to help drive organisational change is truly infectious.”

Pearl Saadi – Director of Communications
Guy’s & St Thomas’ Foundation

Mint green brushstroke line 2 for decoration

Sulaiman, a British-Pakistani wheelchair user and Disability Justice Lead, looking enthusiastic in colourful clothes.

Who do we work with?

You're passionate about driving change and committed to social justice. Yet, your current activity needs to catch up to your ambitious vision. This gap between your aspiration and your organisation's impact keeps widening. We can help you move towards meaningful change.

Our Unique Approach

Our focus is clear and single-minded. We only work with social justice organisations because equity should be essential to your mission.

The Urgency of Social Justice

Equity, anti-racism, and anti-oppression are not fleeting trends. They mean lasting commitments that must lead to a direct, meaningful impact on society's toughest issues.

Not for the Faint-Hearted

This work isn’t about vague corporate social responsibility. Our work goes deep and challenges your team to take significant steps forward.

Your Partner for Change

If you're ready for this journey, Brand by Me brings a specialist team of experts with the energy and knowledge to guide you towards social justice.

Founder Collette sitting in an office at a blue table having a discussion with a client.

OUR PROCESS

Audit

Every project starts with a thorough review of your brand’s ecosystem, a review of your channels, your team, your partners and your processes. We’ll also help you listen to and learn from the lived experiences of your audiences.

Collette leading a workshop, standing at the front of the room laughing joyfully in conversation with the audience.

OUR PROCESS

Explore

We work with you to explore and understand your challenges and opportunities. We love to workshop and know that the best ideas come from internal insight, external inspiration, and expert facilitation.

A Black woman in beige jumper with big hoop earrings, pondering over paperwork at a blue table, creating.

OUR PROCESS

Create

We create principles for anti-racist, inclusive and accessible communications to underpin all brand output. For seemingly complex topics, we like to keep our toolkits simple and easy to work with.

A British Pakistani man and wheelchair user delivering a workshop at the front of a room, wearing bright patterned clothes.

OUR PROCESS

Embed

Our framework helps you embed anti-racism and anti-oppression into your brand. We help you turn ideas into action, with activities that set up tangible, long-term change.

OUR PROCESS

Evaluate

Together, we'll develop clear measures of progress and impact so you can easily identify what's working and what needs to change. Remember, your anti-racism journey won’t be linear. Committing to regular reviews, reflection, and improvement makes sure you stay accountable.

Theresa our Research Lead, a Black woman with short curly hair wearing a red blazer, talking about research findings.

OUR PROCESS

Let's Talk

Anti-racism and equity are more than a goal or project. They’re a mindset, a commitment and a lifelong journey towards social justice. If you need help getting started, we’re here.

“Working with Brand by Me was really collaborative. They make sure everyone understands where we are, what the problems are and how we're going to overcome them. By the time we came to the end of the project, people were already starting to use some of the new terminology because they'd been involved with the creation of it.”

Christina Cadore

Head of Communications, Amnesty International UK

“Brand by Me were professional, timely and thought provoking. I always felt they struck a great balance between the members of the steering group and the banks’ team. As a Black woman, Collette was also able to add her points without losing the impartiality her role in this initiative demanded. I loved their creativity, sunny approach and strength.”

Louise Robinson

Head of Breakthrough, Santander

“I can't rate Brand by Me highly enough. They made what could have been a very difficult process incredibly easy. I'm not saying it's not hard work, but the process has given us a confidence. We would never say we're an antiracist organisation but we're more confident saying we're on our journey, and we know it's a long-term process.”  

Reid Aiton

External Relations Director, Young Scot  

CASE STUDY

View All

Brand by Amnesty

Summary

We helped the biggest grassroots human rights movement, Amnesty International UK, recognise and address how racism and inequity show up in its brand. Amnesty International UK (AIUK) came to us for our anti-oppressive brand strategy expertise

Our mission was to create anti-racist, equitable and inclusive brand principles. We helped the communications team understand how their work creates a more equitable brand that’s true to its values.

Let’s work together to discover how your brand can create change.

Let’s Go