We offer brand consultancy with a difference. We help brands build social justice into the heart of their brands. We help organisations embed equity into their communications.
Who do we work with?
You may not be looking for brand consultancy. You’re an organisation that works in, or around, social justice with an idea of where you are today and an exciting vision for where you want to go. But something about the journey to has stopped you in your tracks. You’re struggling to build momentum or drive change and this could be for one of a few reasons:
- You’ve never been crystal clear on what you stand for, and have found yourself in a place of reactivity rather than innovation.
- You’re finding it challenging to effectively communicate what you do, and the impact you want to have, which means you’re struggling to make an impact, full stop.
- You have said that you’re committed to equity, diversity and inclusion – but in practice, you’re struggling to make this a part of who you are and what you stand for.
- You made big brand statements about being anti-racist (probably in 2020) but haven’t managed to embed this in a meaningful way.
Sound familiar? We can help.
You may have an ambitious vision but the way you’re currently doing things just isn’t delivering the change you want to see.
As you go about fighting the small fires in your organisation and reacting in an ad-hoc way to the issues around you, the larger fires burn even brighter and the gap between who you are, who you want to be and how you’re currently showing up in the world gets even wider.
You and your team are fully committed to social justice and you want to drive change but you can’t do this from within. You need an outside perspective with specific, tangible experience, expertise and insight to help you and your organisation fully understand the complexities of building social justice into your brand. You want to put the work in, but until there’s a clear strategy in place, you can’t get started.
This isn’t about ‘doing good things’ in the general sense, or a vague corporate social responsibility initiative – this is about building social justice, equity and anti-racism into every aspect of your brand so that you will create sustainable impact, now and for years to come.
This is brand consultancy with a difference. And that difference is about putting equity at the heart of your brand.
Equity, anti-racism and anti-oppression work is more than just a passing trend. This is not the time to succumb to “Diversity Fatigue”. It’s time to ask the difficult questions and create dialogue both internally and externally that results in direct impact on the toughest issues that our society is facing.
This isn’t an exercise for the faint-hearted. If you’re looking for someone to confirm that you’re “doing the right thing” (on paper at least), create nice but empty statements or tick the right boxes, we’re not the consultancy for you.
If, on the other hand, you recognise that there’s a big leap your organisation needs to make to become a champion for social justice and you’re willing to have a small yet energetic, direct, knowledgeable team of specialists to guide you across, Brand By Me might be just the brand consultancy you’ve been looking for.
How does it work?
We do a thorough AUDIT so we understand your specific challenges. We will speak to your key stakeholders, partners and audiences (both inside and external to the organisation) and we will also look at trends and your wider sector. We usually report back our findings at the end of this
We EXPLORE the challenges and the opportunities with you – we love workshops and co-creation and strongly believe that the best ideas come from internal insight and external inspiration.
We EMBED ideas into tangible action – so that we provide you with the tools, frameworks and simple resources you need to make the thinking stick!
We EVALUATE progress and impact. We don’t believe in one-off interventions – we want the work to have a positive and long-term impact, so we help you understand how to measure your impact and hold yourselves accountable for progress.
How much does it cost?
It depends on what you’re looking for! However, as a guide, our consultancy packages range from £15k-£100k, from a quick audit to full scale exploration, depending on the size of your organisation and the complexity of the challenge. We also work on a retainer basis, particularly on equity, and anti-oppression work, where it is not about a specific project, but embedding long term change.
What’s the next step?
Ready to begin tackling social injustice? Great, so are we. Let’s arrange a chat to figure out the best way to get you started.