How We Helped Ambitious About Autism Translate Their Ambitions into a Powerful Brand
Helping Ambitious about Autism make the ordinary possible for children and young people with autism.
My client, Ambitious about Autism, are an amazing charity whose ambition is to make the ordinary possible for children and young people with autism. I was briefed to help them rediscover what this means and translate this into a powerful brand. One that would help the organisation have the greatest impact for those who need them the most – children and young people with autism and their families. Read the full blog post here.
Ambitious about Autism felt that the passion, clarity of purpose and focus of their work had become diluted over time. As the organisation had grown and expanded, their strategy had become lost in the day to day activity. Due to this, there was a real need for a brand strategy that would help the organisation re-focus and come together. This was vital to help them meet the increasing need of the children and young people they help.
A new brand framework for the organisation, combined with a tangible action plan to help them embed and deliver the brand straightaway. There were 3 phases of the project:
- First, a thorough audit of Ambitious about Autism’s strategy and existing brand guidelines and identity. Additionally, we ran a series of stakeholder interviews with staff and suppliers. Not only did this help to understand the current brand challenges, it gave really helpful insight for the next phase.
- Following this, collaborative workshops with staff and young people with autism explored the ambition behind Ambitious about Autism. Through these workshops, we brought this to life in the purpose, personality, values and vision of the organisation.
- Finally short action planning sessions with internal teams helped make the brand real through the campaigns, fundraising and work of the organisation.
The whole process took about 6 weeks from start to finish.
In the words of the team at Ambitious about Autism
“fabulous end product that passed every sense check in the organisation and played back a winning vision, mission, purpose and personality for immediate implementation. Result!”
“a strong brand framework for us to take forward as we develop our three year strategy.”
What about a few months on?
Brand by Me helped the organisation find its voice when it was needed the most. Following on from this, they have just delivered their first campaign under the new brand – #WhenWillWeLearn. This campaign asks people to stand up for autistic children and young people’s right to a full education. Defining their brand helped the organisation rediscover its purpose and vital mission. And this in turn, will help thousands of children and young people with autism today and for many years to come.