Personal brand consultancy
Want to explore your vision? Or understand how your personality can help you stand out in your market or industry? This summer we want to help you kick start your strategy with personal brand taster sessions. In this session, you’ll get a taste of what the power of personal brand can do for your strategy. Together we’ll define a key element of your personal brand to help you do things on your terms! We’ll work on one of the following key elements with you:
Purpose: defining your purpose shouldn’t just be left to the philosophers of yesteryear. Your purpose is a brand superpower and you should be using it! This session will not only help you to identify your core purpose, it will help you to live up to it, which in turn will make your business stronger. What you do can change, how you do it can evolve but if you understand why you do what you do and can help others do so as well, they’re much more likely to engage with you, to trust you and to believe in you. Sounds like a win- win to us!
Personality: A strongly defined brand personality is key if you want to be a thought leader, or leader in your field. This session helps you to capture and replicate how you do what you do in a way that is uniquely you. We want to help you to delve into who you are on your best day so you can own and use it!
Vision: Frequently we’re so focussed on what we’re doing in the here and now that we rarely think to the future and how it looks. But by defining your vision we can use it to inspire and set out a direction to a brilliant future that lives up to your purpose!
Values: We all have values that we live by (be kind to others, be more like Beyoncé etc.) but this session gets you to define what the non-negotiable principles you stand for are. By defining these, you’ll have a clear lens that will help you to prioritise how you work, who you work with and to hone your gut instincts around this.
Here’s what Thad Cox, Founder of Thad Cox branding studio had to say about working with us on his personal brand:
“Today you are you! That is truer than true! There’s no one alive who is you-er than you!”
As Dr Seuss says, personal branding is all about YOU. Capturing what you do at your best and helping you use this to reach the audiences that matter to you the most. We work with senior leaders, freelancers, solopreneurs, sole traders – anyone who needs to build their powerful, authentic personal brand to increase their impact and the difference they can make to the world around us.
This is not just personal branding. This is your personal brand.
It starts with your purpose. By defining what you stand for and what you’re in the world to do, it helps you focus on the awesome things that you do best.
And you don’t have to leave it to chance, or circumstance. We can help you define your purpose, and build your personal brand in a strategic and tangible way, that captures your most authentic , brilliant and unique self.
And once we’ve done this, it will shape how you appear to the world.
It will make your offer crystal clear and call out to the clients, customers, fans, followers and connections you most want to attract.
Each session was helpful in deepening my perspective and shaping my brand. As we walked through the purpose, values, propositions and ideal clients, I was able to clarify my thinking. I cherished the huge value you added to me and my business through sharing your knowledge and expertise in developing my brand.
Vikki Coombes, Director, Bright Horizons
From purpose to brand 121 consultancy
Over the course of two or three 90 minute sessions, we will work with you to define your purpose and shape and articulate your personal brand.
Session 1 – Purpose and Personality
It all starts with your purpose – what are you in the world to do and why are YOU best placed to do it? We’ll define your purpose and use this to shape everything you do, in a way that is authentic to who you are.
Session 2 – Your unique proposition
So what do you do? We’ll work on your proposition – how you describe what you do, in a way that will attract and appeal to the audiences you most want to attract.
Session 3 – Putting your brand to work
Finally we’ll look at how you can use your brand to promote yourself effectively. We’ll look at how you create a distinct identity (this doesn’t necessarily mean your own logo!), how you make the most of all of the channels you use on a daily basis to promote what you do, and how you stand out so the world can see just how brilliant you are.
Personal brand workshops and talks
We love running bespoke workshops, talks and webinars on the topic of personal brand for employees within ambitious organisations. Our interactive and engaging sessions take attendees through the importance of personal brand within the workplace and provide practical tools and techniques for defining and living your authentic personal brand, no matter who you are or what you do. So if you’re interested in a powerful personal brand workshop for your workplace or organisation, then do get in touch. Clients include Action for Children, Xerox, Funny Women (Natwest, AirBnb, Canada Life) and Charity Comms.
“I attended Collette’s authentic, engaging and straightforward presentation on developing your personal brand at the ‘HERlarious’ humour and confidence in business event in London. Collette is clearly an expert in branding and distilled her experience in a way that delegates were able to get on board with in a really short space of time. She emphasised values, authenticity, clarity and a good strategy. As a result of attending, I’ll be able to develop my own brand in a way that’s outcomes focused and true to myself and my values. I’ll seek her out again!”
Attendee at NatWest/Funny Women “HerLarious” event, Nov 2018