Well, that was certainly the case at our first ever public workshop, “Brand 101 – the essentials of brand strategy for businesses”. We brought together the director of a marketing agency, an expert in non-surgical facial rejuvenation, a video producer, a digital marketing specialist, the MD of an accountancy firm and the marketing team from a solicitors practice – and all had one thing in common. They all recognised the impact that a strong brand could have on their businesses and were keen to build a brand strategy of their own. And together, during the 2 1/2 hour workshop, that’s exactly what we did.
We collaborated on purpose. We co-created around brand personality.
We reviewed real-life examples for inspiration . We discussed how to embed the elements of a brand strategy and make it real. We looked at how to take a strong brand strategy forward into impactful branding. And ultimately, everyone was left with a simple brand framework that they could go home and immediately apply to their own brands. It was a lovely morning.
The workshop got great feedback too.
Your knowledge and passion for your subject really shone through. It came across that you really enjoyed delivering the course, which helped us to have a good time too. Thank you 🙂
And finally, here are a few more pics to give you a sense of what happened on the day. It was a lot of fun. Look forward to seeing you at the next one!