One of the unexpected benefits of developing your brand is that it makes you WAY better at networking.
Whether it's your personal brand or a business brand, if you spend time thinking about it, it helps you network.
I used to HATE networking. I found it awkward and thought that it was all working the room and schmoozing. Bleugh. But it was only when I set up Brand by Me, that I realised networking is about connecting with like minds and working out how you can support each other. And that's why brand and networking are such a great fit.
Here's how defining your brand will make you a better networker
- Having a clearly articulated purpose (and vision) will make a lot easier to work out who you can help and identify the like minds that can help you achieve your goals.
- Demonstrating your brand personality will help you stand out, even if there are other people who do something similar.
- You can use your values to build an immediate connection with people you've only just met and find out ways you can exchange knowledge, skills and build relationships.
- Plus on a very practical level, your brand framework has all of the elements you need to create a great elevator pitch. You just need to identify how your brand is relevant to people in the room (or at the event or wherever you are). A helpful formula is to think about who, why, how and what:
- Who are you talking to?
- Why might people in the room need what you do?
- How do you do it differently from the rest?
- What do they get from working with you?
- If you answer these questions, you will clearly identify how you can help. It doesn't have to be a one-sided sales pitch, it can be a great conversation starter too. I've often struck up brilliant conversations about why people do what they do, or what they think makes them different.