About me

I’m a brand strategist.  I’ve spent over 16 years creating strategy and communication for a multitude of brands so I know just how essential it is to build a strong brand for business success.  If you have an ambitious vision or want to create impact in the world, you need a strong purpose to drive everything you do.  Whether you are an organisation, a company or one person trying to make a difference.   Find out more about how we work.

Collette Philip Brand strategist Brand by Me

My story

I started life in advertising, working at big London agencies such as Grey, Leo Burnett and Euro RSCG on household names such as Stardust, McDonald’s, Always and Clearasil.  Working on these brands, gave me a real insight into the power that a brand can have and I really wanted to use this power to make a difference in the world.

 

From commercials to a cause

So I left advertising behind and joined Barnardo’s, one of the UK’s biggest children’s charities to build a brand behind the name and develop the organisation’s hard-hitting and effective brand campaigns.  I saw first-hand how raising awareness of the plight of the country’s most vulnerable children helped change lives.  That’s when I knew I wanted to use the power of brand to drive social change.

Social change to telco

To gain a bit more commercial experience, I then joined Everything Everywhere as a brand strategist.  I was part of the core team who developed and launched EE, the UK’s first 4G mobile phone network.  I loved the thrill and challenge of building a brand from scratch and seeing the impact of the brand as it transformed people’s digital lives.

Charity rebrand to Brand by Me

But I still wanted to help brands drive social change.  So when I was asked to join a little known animal charity called WSPA to transform them into a global brand, I jumped at the chance.  I rebranded the organisation as World Animal Protection and helped build a strategy that would change the lives of billions of animals.

And that led me to start Brand by Me. Helping ambitious businesses build winning brands.

So if you’re looking to change direction, achieve change or transform your business, get in touch.