Why going back is good for your brand strategy.
I've spent the last few months working with a client close to my heart because I led their global rebrand in 2014 - World Animal
Blog: Archives
Why celebrating your past is essential for your brand’s future
As you read this, I am running a global brand workshop for a client. There will be 40-50 members of staff from around 12 different
GDPR – A brand opportunity?
This week I went to an excellent seminar run by Charity Comms all about how charities can prepare for GDPR. For those of you who
3 Ways to Boost your Business
Last week I spoke at a Natwest event called 'Boosting BME business'. It was in celebration of Black History Month, and it was an opportunity
How defining your brand will build your network
One of the unexpected benefits of developing your brand is that it makes you WAY better at networking. Seriously. Whether it's your personal brand or a
What Black History Month Means to Brand by Me
As we're coming to the end of Black History Month, I thought I'd talk about what it means to my business (both on a personal
3 Big Brand Tips for Small Businesses
I work with a lot of small businesses. They are almost always ambitious small business, who are competing against the big guys (large national or
How Your Brand Can Help You Take Risks
If you read the story of any successful business, it will always talk about the risks the founders took to get there. The way they
Puppy love versus strategy
So full disclosure – this post is inspired by a very MAJOR life event. I got a 5 month year old puppy called Nesta. He’s
How to Avoid the Hard Sell
For many people (myself included), selling is hard. It can feel uncomfortable, awkward and a bit crass to sell what you do - especially when