3 Big Brand Tips for Small Businesses
I work with a lot of small businesses. They are almost always ambitious small business, who are competing against the big guys (large national or
Blog: Archives
How Your Brand Can Help You Take Risks
If you read the story of any successful business, it will always talk about the risks the founders took to get there. The way they
Puppy love versus strategy
So full disclosure – this post is inspired by a very MAJOR life event. I got a 5 month year old puppy called Nesta. He’s
How to Avoid the Hard Sell
For many people (myself included), selling is hard. It can feel uncomfortable, awkward and a bit crass to sell what you do - especially when
Why You Need To Know Your Competition
When it comes comes to the competition, we usually make a BIG mistake. Either we overlook or underestimate our competitors because we know too much
The biggest branding mistake you can make
I've worked with, on and for a lot of brands over the YEARS. And over this time, I've seen a mistake or two. But there's
Top 10 reasons for building a strong brand
Ever wondered why top businesses and organisations are constantly working to make their brands stronger? Building a brand isn’t just about creating nice logos or
How strong brands inspire great teamwork
Last December I volunteered at an AMAZING women's leadership event and it taught me loads about teamwork. In fact I wrote a LinkedIn post about
3 Ways to let go of your Brand
Why it's time to let go of your brand If you've ever worked at a larger company, or brand you may have heard the term
3 Reasons you should change your business name (and 3 reasons not to)
A name change is a really big decision. It's usually part of a bigger decision to rebrand. A name change must always be the