Ever wondered why businesses invest time, money and effort on building a brand?
I use the word invest deliberately because building your brand IS an investment in your business. This is not simply about a creating nice logo or branding your marketing materials, but investing time, money and effort in articulating your brand and embedding this into everything you do.
So here’s why we all need to invest in building a strong brand and 10 reasons to invest in your brand today :
- A strong brand helps us deliver our strategy – because it reminds us why we’re doing things.
- It increases the value of what we do because it increases our appeal to others. (I wrote a whole blog post just on this topic.)
- It attracts the right people to us by showing that we are like-minds. Whether this is the customers who need what we offer, the clients we can most help or the talented people who will help our business thrive.
- A strong brand helps us prioritise the actions that will have the most impact and gives us focus.
- It helps us build trust because it makes us more authentic and consistent, by linking what we do to why and how we do it.
- It helps us stand out because it highlights our strengths and why we are different.
- A strong brand makes us accountable to our customers, clients, staff and partners because it makes a promise that we need to deliver on.
- Building a brand allows us to place a premium on what we do. How? It helps us demonstrate the value we add.
- It calls out to the people we want so we don’t have to chase after them
- Finally, a strong brand makes our tactics and delivery WAY more effective by constantly reinforcing who we are and what we do well.
These are my top 10 reasons to invest in your brand. What do you think? Have I missed any? Let me know in the comments below.